I appreciate that this product is cruelty-free. It's important to me to use ethical beauty products.

The packaging is eco-friendly, which is a big bonus for me. Love supporting sustainable brands!

The pigment is buildable, allowing me to create a subtle daytime look or a bold nighttime look.

These eye shadows stay true to color throughout the day. No fading or muddiness.

The range of colors in this palette is fantastic. I can mix and match to my heart's content.